The song fits into the genre of city-pop, which is Japanese music influenced by Western genres like soft rock, R&B, funk, disco, and gospel, with bright horn sections and soaring strings giving the song a lot of its power.
“Plastic Love” was originally included in her 1984 comeback album, Variety, and peaked at No. In an article by Japan Times, Takeuchi and her husband Tatsuro Yamashita are described as “the Beyoncé and Jay-Z of J-pop,” producing hit after hit for other J-pop stars, as well as racking up sales of more than 16 million copies of Takeuchi’s albums since the ‘70s. Though not commonly known to most of the Western audience that grew to love her in the late 2010s, Mariya Takeuchi is a Japanese pop legend. The hype around “Plastic Love” transcended from an ironic meme into a genuine fanbase for the song, Takeuchi, and other music like it. It has also inspired hundreds of pieces of fan art of the cover and a fan-made English translation version, and had an official music video produced and released in May 2019 - 35 years after the song first came out. Since then, the song has been remixed countless times, mashed-up with tracks by Daft Punk, Eminem, Tool, Paramore, and even the “ Cory in the House” theme song. For a short time, the original video was taken down due to copyright issues with the thumbnail photo but was reuploaded to another channel, where it earned an additional 13 million views before the original was reuploaded. As of October 2019, the video has over 27 million views and counting. No one quite understands why the YouTube recommendation algorithm decided to promote this specific video to millions of Western users, but it quickly started racking up views. The first video to start the chain reaction was an eight-minute long remix reuploaded from a previous channel by Plastic Lover on July 5, 2017. Something about “Plastic Love,” originally released in 1984 by Japanese singer Mariya Takeuchi, captured the attention of millions of people from across the world decades later. Once the lyrics begin a minute later, it doesn’t even matter if you can understand Japanese or not - the song is timelessly good. Out of curiosity, or just in an attempt to finally get it out of your recommendations, you may have clicked on the video and found yourself quickly captivated by an intro of nearly perfectly-produced strings and piano that bursts into an infectiously catchy, funky bass rhythm. “Plastic Love” comes as CHAI’s sixth single this year, and follows “Ready Cheeky Pretty,” “Keep On Rocking,” “No More Cake,” “Donuts Mind If I Do” and their tri-lingual collaboration with Hinds, “ UNITED GIRLS ROCK’N’ROLL CLUB.If you have visited YouTube in the past three years, you might have scrolled aimlessly through your “Suggested” videos and found a video titled “Mariya Takeuchi 竹内 まりや Plastic Love” with the above image as its thumbnail and millions of views. Their sophomore album, Punk, was released in 2019 via both Otemoyan Record and Burger Records.
#MARIYA TAKEUCHI PLASTIC LOVE REVIEW FULL#
The group started self-releasing singles in 2013, with their first full length album, Pink, getting released in 2017 via Otemoyan Record and Burger Records. Yuna had gone to the same high school as Mana and Kana, with Yuuki meeting Mana in university. The song was eventually re-uploaded, and has continued to rise in popularity.ĬHAI first formed in 2012, and is made up of twin sisters Mana and Kana, along with their friends Yuna and Yuuki. The track gained more popularity over the past year, when a remixed version was uploaded to YouTube in 2018, before being taken down due to copyright issues with the album artwork. Takeuchi’s “Plastic Love” first appeared on her album Variety in 1984, with the song being released as a single the following year. CHAI’s version of the track also includes a shorter intro, with their vocals laying at a higher tone from Takeuchi’s sound. They sing the Japanese lyrics and stick to the song’s original sound while introducing more synths to help modernize the instruments. The cover features CHAI singing “Plastic Love” in upbeat tones amid the funky guitars and clapping drums. The Japanese girl group have released the cover as part of their first release on the Sub Pop record label, with the covers appearing as a B-side to the 7″ release that contains their single “Donuts Mind If I Do.” CHAI have shared a cover of Mariya Takeuchi’s single “Plastic Love,” which was first released in 1984.
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